Average revenue earned per occupied room in a given period.
Rules for assigning credit for bookings across marketing touchpoints.
Percentage of visitors who leave without taking action.
A platform or medium used to market a hotel online (eg. Google Ads, TripAdvisor, Trivago, etc.)
Combination of the platform used to promote the hotel (channel) and the geographic or audience segment being targeted (market). For example, Google Ads targeting travelers in Spain is a specific channel/market。
Number of times users have clicked on the ad.
Percentage of people that clicked on the ad. It’s calculated as: CTR = (Clicks ÷ Impressions) × 100
A higher CTR indicates your ad is relevant and engaging to your audience.
When a user completes a desired action (purchase, signup, etc.).
Percentage of visitors who complete a conversion.
Ratio of marketing spend to revenue generated.
Total number of times an ad could have appeared based on targeting, bids, budget, and ad quality.
How often a hotel appears in the top search result position.
Relates to the property Hotel Site ID.
Each time an ad/content is displayed to a user
Percentage of total impressions an ad receives compared to the total number of impressions it was eligible to receive.
Benchmarking performance against competitors.
Website code tracking visitor behavior and conversions.
Specific location or format where an ad appears on a platform, such as in search results, on a website, in a mobile app, or within a social media feed.
Keeping room rates consistent across all platforms.
Verifying bookings, payments, and commissions for accuracy.
Total room revenue ÷ available rooms.
Revenue earned for every $1 spent on ads.
Small pieces of code embedded on the homepage and booking engine to monitor user behavior and campaign performance.
Percentage of time a hotel appears in top 3–5 visible positions.
Amount an advertiser will pay for a specific action (click, view, etc.).
Approach for setting bids to meet campaign goals.
Performance target set as a percentage or value.
Competing for ad placement by setting maximum payment for a desired outcome.
Total funds allocated for campaigns in a plan.
Balancing spend over time to avoid over/underspending.
Banner/image ads shown on websites to drive awareness and traffic.
Personalized ads showing real-time availability and pricing.
Showing ads to users in a specific location.
Paying search engines to display ads in search results.
Marketing across all Google channels (Search, YouTube, Display, etc.).
Expenditure on specific campaigns.
Cost to acquire one customer or conversion.
Cost paid each time someone clicks your ad.
Advertisers pay each time a user clicks an ad.
Commission-based model where payment is tied to results.
Payment model charging for each confirmed booking.
Payment model charging only after a completed stay.
Website software for checking availability and making reservations.
Promise that the direct booking site offers the lowest rate.
Tool to manage room rates/availability across OTAs and your website.
Reservation made on your website, not through third parties.
Google listings showing hotel prices in search results/Maps.
Platform displaying all available hotel rates, including your own site’s rates.
Third-party booking platforms (Booking.com, Expedia,Trip.com).